Considering that e-commerce is relatively a new trend, there are certain aspects of the local e-commerce platform that needs to be examined, adjusted, and improved to achieve optimal balance. By doing this, we will be able to invest in and do our part in contributing to the growing e-commerce industry of Pakistan.

One of the ideas that we wanted to initiate, having immense potential is an e-commerce marketplace, we call it Dot2Dot.

Dot2Dot is an innovative shopping platform that aims to revolutionize the marketplace concept by focusing on small and medium-sized retailers who struggle to use the services provided by existing platforms. We understand the challenges these retailers face, such as order & fulfillment management, customer service management, and most importantly, cash management.

Our goal is to provide reliable and user-friendly services these business owners, which will help them to grow their businesses and establish an online footprint.

Our top priority at Dot2Dot is to provide a reliable, seamless service to our suppliers, making us their trusted business partner. At the same time, we also aim to deliver an outstanding shopping experience for consumers, by providing an easy and convenient way to shop.

To address the challenges faced by small and medium-sized local entrepreneurs, we realized that it was time to think outside the box and take action that could:

• See through their concerns, be it improving the customer base, strategizing the e-commerce channel, and /or improving the supply chain efficiencies which could help in working capital management; and
• Help in providing seamless and up-to-the-mark customer service that could improve the consumer lifestyle and meet their demand.